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Hunky Dory

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HistoricFoodie View Drop Down
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    Posted: 24 February 2013 at 20:15

It’s been months since Rich sent me samples of his Mad Hunky products to test. Between the weather, and Friend Wife’s surgery, I’m only now getting around to it. So, first off, let me apologize for the delay.

Rich sent four products: The General Purpose Rub, and the Hot Wang! Rub, which I had requested. He also included samples of the Pork Brine and Poultry Brine.

As I’ve mentioned before, I don’t subscribe to the brining mania that has swept the culinary world. Indeed, every time I break down and try it the food winds up tasting too salty. So, frankly, I haven’t been in any rush to play with those two. What I’ll likely to is pass them on to friends who do brine, and get their evaluations.

There are two ways to evaluate products like these; by direct tasting, and by using them for their intended purposes. When I direct tasted the rubs, I felt that the GP one was well balanced, but could use slightly more heat. The Hot Wang! presented a problem. While I thought it was tasty, it was far too hot for Friend Wife. Which meant I would only use the GP for actual testing. On the direct taste test I first tasted salt, then a balance of flavors, and then rather high heat following up and lingering. I suspect the major difference in the two products is merely a highly concentration of cayenne, which tends to hit you the same way.

What I did for the in-use test was use two racks of back ribs. One would follow my regular procedure, the other would have just the rub.

FWIW, here’s how I do ribs. After removing the membrane on the back of the bones, and any excess fat, I spread a thin coating of yellow mustard over the ribs. The rub I’m using then gets sprinkled heavily on the rack, and patted into place. The ribs are then left, uncovered, in the fridge overnight.

In the morning they come out at least two hours before going in the smoker, to come to room temperature. I then smoke them at 250-275F until tender. This usually takes about 2 ½ hours. I then brush them with barbecue sauce, and leave them in the smoker another half hour. They then get wrapped in foil, and rest another half hour before serving.

By cooking one rack wet and one dry I would be able to taste ribs with just the Mad Hunky rub, and taste them compared to my usual rub/sauce combo.

My conclusion: The Mad Hunky General Purpose rub is better than any other commercial rub I’ve tried. But it’s not as good as the rub I mix myself.

In both cases, the Mad Hunky added flavor notes that highlighted the pork taste without covering it up. “General Purpose” is, indeed, an apt name, as I can see myself sprinkling it on other foods, including fish and poultry---or even hamburgers. But I also felt it lacked the depth of my own rub. And the heat level could have been kicked up a hair---but not by as much as the Hot Wang!

Somewhere along the line I intend testing the Hot Wang! on something that I’ll eat but Friend Wife won’t. My feeling is, however, that it should be a good rub for strong foods like pork and beef, which can stand up to the heat. But not for more tender proteins, like poultry and fish.

All in all I’d say if you don’t mix your own rubs, for whatever reason, you’d go a long way finding better commercial products than these.

 

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Post Options Post Options   Thanks (0) Thanks(0)   Quote gonefishin Quote  Post ReplyReply Direct Link To This Post Posted: 24 February 2013 at 20:33
    Thanks for the review Brook.  I haven't heard of Mad Hunky before coming here.  In fact, when people kept referring to Mad Hunky I kept wondering...what in the heck is this Mad Hunky?  Well, I finally figured it out...I'll have to give it a try. 

    A few questions...
     How is the salt levels?  Does it use any MSG's?


    Thanks,
 Dan
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hoser Quote  Post ReplyReply Direct Link To This Post Posted: 25 February 2013 at 02:28
Rich also makes a salt-free version of his general purpose rub Dan.

I tried it out a while back and it was pretty darned good.
Much like Brook though....I have to admit to being partial to my own rubs and sauce.
Go ahead...play with your food!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote HistoricFoodie Quote  Post ReplyReply Direct Link To This Post Posted: 25 February 2013 at 06:51
Dan, my review samples came in zip locks, with the name hand written. So I don't know what the ingredients are.
 
You can reach Rich at Rich@Madhunkymeats.com. I'm sure he'll be happy to fill you in.
 
Like you I had never heard of these products until joining FotW. I don't hang out at BBQ sites, though. Those who do all seem to be familiar with Mad Hunky.
 
To me that seems like a bass-akwards marketing strategy. The folks least probably  to use the products (because they make their own) know all about them. But just-folks, who are more likely to find them appealing (because they tend to buy commercial rubs and sauces) only  hear about them by accident.
 
 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote gonefishin Quote  Post ReplyReply Direct Link To This Post Posted: 25 February 2013 at 07:12
Originally posted by HistoricFoodie HistoricFoodie wrote:

 
To me that seems like a bass-akwards marketing strategy. The folks least probably  to use the products (because they make their own) know all about them. But just-folks, who are more likely to find them appealing (because they tend to buy commercial rubs and sauces) only  hear about them by accident.
 
 


  Your a practical man Brook...the marketing is a bit crazy.  I'll probably give it a try, but I usually make my own too. 
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Post Options Post Options   Thanks (1) Thanks(1)   Quote MarkR Quote  Post ReplyReply Direct Link To This Post Posted: 25 February 2013 at 14:48
Dan, that is how he sends out free samples. The for sale package are fully labeled. I can vouch for them, I use most all of them. The really nice thing about the rub for me, is that it is really good stand alone product, but basic enough that you can customize it. A really good base to start with. Not real hot, not real sweet, not real salty - a great base flavor to work with.
I make several of my own rubs and brines. I use MHGP in several different ways also, sometimes by it self.
It's not the only "off the shelf" product I use, but probably the one I use the most.
The pork and chicken brine mixes are excellent. If you want a moist product, they will help get you there.
You asked about MSG, NO MSG PERIOD! And gluten free, except a small amount in the Hot Wing Rub.

Look here,
http://www.madhunkymeats.com/

His customer service is top notch also!
Mark R
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Richtee Quote  Post ReplyReply Direct Link To This Post Posted: 10 June 2014 at 14:33
Well...I AM sorry I missed this. Indeed all my products are MSG... and turns out "gluten free" The 2 products with trace amounts are below the threshold of declaration by USDA standards. Also all are nut free and produced in a nut free facility.

As you folks know..it is difficult to come up with something that appeals to everyone. OK..IMPOSSIBLE... but the art lies in appealing to most..and in allowing room for modifications.

I appreciate that many of you mix their own rubs. Hell..this WAS my rub... LOL but went ahead and made the commitment to get it out there.

I will continue to develop what I think will be good products. Not mentioned anywhere yet..but I am working on a "competition" rib rub... yeah more salt and sweet..with a couple other tweaks...

and the Nekkid Brine will be out soon... you guys need to try that... I did all the chem...you do all the flavors..or not..and let your seasonings speak moistly and tenderly LOL

Again..thankls for the information... I dig it!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote HistoricFoodie Quote  Post ReplyReply Direct Link To This Post Posted: 10 June 2014 at 16:03
To me that seems like a bass-akwards marketing strategy.

Or mebbe not?

At the urging of several members I joined the smoked-meat forum. One surprise there was the number of serious smokers who do use commercial rubs and sauces, with Mad Hunky and one other brand seeming to dominate.

Not the first time I was wrong.
But we hae meat and we can eat
And sae the Lord be thanket
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Richtee Quote  Post ReplyReply Direct Link To This Post Posted: 10 June 2014 at 16:28
Originally posted by HistoricFoodie HistoricFoodie wrote:

To me that seems like a bass-akwards marketing strategy.

 

Perhaps... yet I am familiar with the market.

You never seen the original logo..and I STILL get crap for changing it... Wink

I am aware of marketing. Perhaps backwardly so... but I'm out to see great food and make relationships first. Money is nice, but you can't eat it and it won't hang out with you and have a beer or 4 over a brisky cook ;{)
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Richtee Quote  Post ReplyReply Direct Link To This Post Posted: 10 June 2014 at 16:31
Originally posted by gonefishin gonefishin wrote:

=
  the marketing is a bit crazy. 

It IS the Mad Hunky.... after all LOL
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Post Options Post Options   Thanks (0) Thanks(0)   Quote TasunkaWitko Quote  Post ReplyReply Direct Link To This Post Posted: 10 June 2014 at 18:58
I'm a big fan of Rich's general purpose rub - it's pretty much become the only rub I use for pork or chicken, unless I want to push my barbecue in a specific geographic direction. It's got all of the flavours I look for in a rub, and in the right balance for my palate. I also enjoy it on just about anything else, from eggs and potatoes to popcorn and casseroles.

Alongside those attributes, I am impressed with a few other things about Rich's rub and the Mad Hunky brand in general; the rub tastes great, but it's the intangible things that build loyalty and encourage a following of dedicated customers. Rich has a strong dedication to two things in particular: quality ingredients and customer service. It would be easy for him to keep costs down by using lesser ingredients or a high proportion of fillers such as salt and sugar; his natural charisma would still keep his sales pretty high. But instead, he makes sure that he is using high-quality components, great Hungarian paprika, fresh black pepper and the rest - while keeping the actual salt and sugar to a minimum. The result is a veritable old mine of flavours coming out of the woodwork to mingle in great harmony.

Likewise, he could get away with neglecting customer service or holding himself aloof from his clientele. The simple truth is that even if he were this kind of person, his product is so good, people would buy it anyway, just like people buy things every day from heartless businessmen or corporations. Bu Rich isn't like that. He will bend over backwards to accomodate a customer - I've seen it dozens of times, and I've been the recipient of his hospitality on many occasions.

To me, factors such as these, and a few others, take a great-tasting rub recipe into territory known as "highly-successful business venture." Rich is able to inspire loyalty because he is one of us; and because we believe in him, we share his products with people we know - and his customer base grows.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote gonefishin Quote  Post ReplyReply Direct Link To This Post Posted: 11 June 2014 at 08:21
Originally posted by Richtee Richtee wrote:

Well...I AM sorry I missed this. Indeed all my products are MSG... and turns out "gluten free" The 2 products with trace amounts are below the threshold of declaration by USDA standards. Also all are nut free and produced in a nut free facility.

As you folks know..it is difficult to come up with something that appeals to everyone. OK..IMPOSSIBLE... but the art lies in appealing to most..and in allowing room for modifications.

I appreciate that many of you mix their own rubs. Hell..this WAS my rub... LOL but went ahead and made the commitment to get it out there.

I will continue to develop what I think will be good products. Not mentioned anywhere yet..but I am working on a "competition" rib rub... yeah more salt and sweet..with a couple other tweaks...

and the Nekkid Brine will be out soon... you guys need to try that... I did all the chem...you do all the flavors..or not..and let your seasonings speak moistly and tenderly LOL

Again..thankls for the information... I dig it!

   Richtee, you bring up many good points...thanks for bringing them up here and for bringing your products to market.  I've really got to give them a try some time...and hey, if Ron, and others vouch for you...that's good enough for me.

    I, also, really need to try the smoked-meat forums.  Earlier this year I got the bbq-guru, which is actually a great helper.  You still have to know your smoker, but it allows me some freedom of running out to the store, or getting some other things done with full confidence.  This year I've also been on a salt only kick.  I've gotten heirloom pork before, from several different farms...but my current (local) source is putting out some really fantastic hogs.  Because of this I've been on a salt only kick with much of my cooking...trying to focus only on the meat and my execution of cooking said food.  It's really been fun and quite rewarding...as well as a good exercise to try and cook, smoke, prepare food to a higher level than I previously have.

    But, in the future...I will have to give Mad Hunky a try...as well as the other smoking forum.

    Yum, Food!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote HistoricFoodie Quote  Post ReplyReply Direct Link To This Post Posted: 12 June 2014 at 16:17
Here's the one I joined, Dan: http://www.smoked-meat.com/modules/Jig/index.php?s=13ef661d66f29eb67dae3f8e9ab3c38d

A truly welcoming and sharing bunch of folks. I felt right at home. Only downside; as with FotW, it can take some time playing catch-up with the posts.

I recommend you give it a shot.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote gonefishin Quote  Post ReplyReply Direct Link To This Post Posted: 12 June 2014 at 17:02
Originally posted by HistoricFoodie HistoricFoodie wrote:

Here's the one I joined, Dan: http://www.smoked-meat.com/modules/Jig/index.php?s=13ef661d66f29eb67dae3f8e9ab3c38d

A truly welcoming and sharing bunch of folks. I felt right at home. Only downside; as with FotW, it can take some time playing catch-up with the posts.

I recommend you give it a shot.


   I'll do that...maybe in a month or so.  What's your moniker there?

thanks,
  Dan
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Post Options Post Options   Thanks (0) Thanks(0)   Quote HistoricFoodie Quote  Post ReplyReply Direct Link To This Post Posted: 12 June 2014 at 19:14
Same as here, Dan.

I haven't been posting a lot, though. To busy learning.
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